SUCCESSFUL ADVERTISING AND MARKETING

Many businesses place large ads on their vehicles, yet individuals rarely use their car to promote their business. Some years ago, I was in the toy business. I was able to get a license plate with the name of the toy that I marketed. I drove a convertible. When the top was down, I frequently had people speak to me about the toy which gave me the opportunity to tell them when I was having sales and events. Although your URL may not fit on a license plate, you can simply have a bumper sticker printed with your web address.

Some develop more extensive art work, but I suggest keeping it simple. The more complicated the message is, the less apt you are to receive follow-ups. Our society is overwhelmed with information so it takes something attractive, precise and easily readable to get attention. Should you choose to have art work done on your car, be sure that the words are spelled correctly. Someone in my neighborhood purchased a van that already had his product painted in large letters on the sides of the vehicle. Although he is selling delicious smoothies, the huge letters read desert instead of dessert!

Since I recently began marketing a program to help authors turn their manuscripts into best sellers, I am envisioning developing a bumper sticker with a photo of a best selling book along with my web address. The title of the book will mention my favorite word: Millionaire! So once I have permission from Robert Allen to have the cover of his book: The One Minute Millionaire on my bumper sticker, you will see my red convertible once again becoming my marketing tool.

Marketing and advertising are interrelated businesses. Marketing involves the sale of a product while advertising plays a very important role in its promotion. They are the two of the most essential factors in any business today. Hence, their demand is increasing tremendously. Big companies hire various marketing and advertising firms in order to sell their products. The primary requirement for any company that hires a marketing and advertising firm is a considerable budget for the same.

Some of free advertising sites with Alexa rank:

 - Craigslist.org - 45
 - Resourcemecca.com - 3,88,699
 - Ad-mart.co.uk - 1,72,783
 - Mundoanuncio.com - 1,286
 - Campusanuncios.com - 919
 - Canetads.com - 3,76,120
 - Getjob.us - 4,68,398
 - Homeschoolads.com - 17,07,275
 - Mim-commission.vivastreet.co.uk - 12,208
 - Indiagrid.com - 65,071
 - Kijiji.com - 4,104
 - Epage.com - 59,415
 - Yelloasia.com - 2,06,506
 - Canuckaudiomart.com - 1,36,991
 - Clickajob.co.uk - 41,104
 - Chennaiclassic.com - 1,17,986

Some of PPC advertising sitewith Alexa rank:

 - Perclickpays.com - 756132
 - Adbrit.com - 9133918
 - Clicksor.com - 146
 - Idofind.com - 793087
 - Benchmarkppc.com - 815065
 - Epurplemedia.co.uk - 285492
 - Payperclicksearchengines.com - 91094
 - Payperclickuniverse.com - 146759
 - Dotsquares.com - 355144
 - Reystar.com - 536693
 - Ebrandz.com - 120179
 - Positionresearch.com - 562134
 - Seoimage.com - 158343
 - Convonix.com - 568968

All companies depend to a great extent on marketing and advertising for the expansion of business, but this is especially true of branded companies. The main reason behind their exorbitant prices is the different marketing and advertising costs they bear. These costs generally include advertising through television, print, direct event marketing campaigns and other expenses related to their contracts involving large marketing and advertising staff. These make up the marketing and advertising costs of the establishment. The only difference is that the big companies prefer to utilize very expensive and high quality marketing and advertising of their products or business. This expensive marketing and advertising chosen by them costs them a great deal and this reflects in the price of their products.

At times, the market is completely saturated and there are not many sales. At such times certain companies eliminate their marketing and advertising costs by making use of other options available. For instance, they personally contact their potential clients so that their marketing and advertising costs during that period is zero.

Through marketing and advertising, a direct connection is established between the public and the firm. This is achieved through television, radio or newspapers. Hence, marketing and advertising for any business organization is necessary and hence the involved cost for advertisements must be planned in a systematic manner keeping in mind company requirements and the financial potential of the company.